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Phoenix Human Services Changes its Name to Thrive

Posted: August 30, 2022

On April 5th, 2022, effective immediately, Phoenix Human Services, a Victoria-based not-for-profit charity that provides life-changing services for children, youth, adults, and families has changed its name to Thrive Social Services Society (Thrive). Since 1981, the organization has provided a range of programs that recognize an individual’s uniqueness and create opportunities to enhance their strengths and resourcefulness.

The new name, Thrive, and tagline, “bringing your potential to life” are part of a larger strategy to grow awareness and understanding of the organization, increase revenues from different sources, and strengthen its ability to serve more people in Victoria. “Our city is growing,” shares Thrive Executive Director, Scott Bradford, “and we want to be positioned to meet demand and offer new and innovative services.”

“We are excited and proud to unveil the new name,” says Marshal McLernon, Thrive’s Acting Board President. “It evokes a sense of energy, reflects the input of our stakeholders, and reinforces our commitment to helping people flourish and achieve their potential.”

With over 80 staff, Thrive brings tremendous depth, skill and experience in community social service to the Capital region. The team of social services professionals looks forward to continuing to help children, youth, adults, and families live their best lives.

The Idea
Everyone is unique so each letter is different, but together they make a complete idea. We also grow in different ways so the letters are moving to capture this dynamic
element we all share.

The letters are forest green signifying growth. No matter who you are, we’re here to help people grow in the direction that feels right for them.

Our Tagline
We all have strengths and potential in our own unique form. Our tagline aims to speak
to that. Every person we work with can reach a potential they have set for themselves. The tagline is hopeful and based on our strength-based, goal-orientated philosophy.

Communicating Our Message
The name and logo attempt to describe our work. We help our clients thrive in their own way. This brand is part of a strategy to grow our services. To meet more of the needs of those we serve – and can serve.

Our Thrive team acknowledges that our agency stands and works on the unceded Lək̓ʷəŋən territory of the Songhees and Esquimalt Nations. We also acknowledge the five W̱SÁNEĆ communities: W̱JOȽEȽP (Tsartlip), BOḰEĆEN (Pauquachin), SȾÁUTW̱,(Tsawout) W̱SIKEM (Tseycum) and MÁLEXEȽ (Malahat), as well as the Sc'ianew (Beecher Bay), T’Sou-ke, and Pacheedaht Nations and the Spune’laxutth’ (Penelekut) tribe where our work extends. We are committed to acknowledging our relationship with these unceded lands and communities, at staff and Board meetings, and during our hosted events. We encourage the evolving learning and awareness of our staff, Board, and the Thrive community, discovering and striving for meaning and personal connection within each acknowledgement.

Statement of Reconciliation
Charitable Registration Number: 810569277 RR 0001

© 2024 Thrive Social Services. All rights reserved.

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